Vianca Arias: Blending Digital Strategy with Creative Content Creation

Vianca Arias, Social Media Consultant

Vianca Arias is a seasoned digital media professional, renowned for her expertise in online content creation, social media strategy, and audience engagement. With a Bachelor of Arts in Media and Communications from Broward College, Florida, she combines academic knowledge with over a decade of hands-on experience in digital branding and content production.

Beyond her role as co-founder of Thirsty Bartenders, Vianca works as a social media consultant, overseeing social media strategy and content planning for select clients, including Niel Asher Education and Yoga Joint. Her ability to develop targeted digital campaigns and branding strategies has helped these health and wellness brands expand their online reach, enhance audience engagement, and refine their digital messaging.

Professional Journey

In 2012, Vianca began her bartending career alongside Samantha Warren in Miami, working at high-profile venues such as Hyde Lounge at the SLS South Beach Hotel and the American Airlines Arena. Their dynamic partnership and passion for mixology led them to co-found Thirsty Bartenders in 2018, an online platform dedicated to making craft cocktails accessible and fun. Through engaging videos, they provide step-by-step tutorials, cocktail history insights, and expert liquor recommendations.

✔ Co-founded Thirsty Bartenders, a digital mixology platform.
✔ Develops social media strategies for wellness and education brands.
✔ Featured on platforms like Cosmopolitan.com and Miami New Times.

Thirsty Bartenders: A Digital Mixology Brand

Thirsty Bartenders has become a leading online mixology resource, covering topics from cocktail recipes and bartending techniques to product reviews and drink trends. Vianca and her team create content that is both educational and entertaining, making mixology accessible to everyone—from professional bartenders to home enthusiasts.

✔ Active presence across Instagram, YouTube, Facebook, and TikTok.
✔ Mixology content recognized by major brands and celebrities.
✔ Collaborated with top liquor brands for promotional content.

Media Recognition and Notable Achievements

✔ Celebrity Recognition – In April 2020, Vianca and Samantha crafted a custom cocktail that caught the attention of Dwayne "The Rock" Johnson, further cementing their influence in the mixology industry.
✔ Original Cocktail Creations – Vianca developed the "Berry Boozy Lemonade" during the 2020 quarantine, showcasing her creativity and expertise in mixology.
✔ Digital Impact – Featured in Miami New Times, Cosmopolitan.com, and other top platforms, highlighting her role in modernizing mixology education.

Conclusion

Vianca Arias seamlessly integrates digital strategy, social media expertise, and creative content production, making her a driving force in both the digital marketing and mixology worlds. Whether through consulting for health and wellness brands, creating engaging social media campaigns, or producing high-quality mixology content, Vianca continues to set new standards in digital media and online branding.