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The biggest problem in the fitness industry is that it keeps creating products and programs for trainers and athletes, and then marketing those programs to regular folks.

Look, the super optimized macro program a fitness model uses to drop to superhuman bodyfat percentages, or that a pro athlete uses to compete at the highest level has NOTHING to do with the problem most folks have with snacking in the afternoon when they're stressed out. They’re entirely unrelated. They need completely different tool sets.

And there really aren’t any effective programs or tools for the person who's stress snacking, or doesn’t know why she’s hungry all the time. The other 90% of us are a completely under-served market.

The goal with this book was to bring advanced tools to solve the problems most people really have, all the different ways people feel they aren’t in the driver’s seat with their eating.