The Business Of Movement
With contributions from other business professionals, this new book Gray Cook describes how the Functional Movement Systems screens and assessments are used in fitness and clinical business models.
Standard business strategies are unsustainable if what you’re trying to sell doesn’t stack up to your competition’s. Becoming a better practitioner is the most important thing you can do to unlock opportunities. The Business of Movement is your blueprint.
- Part One grounds you in the foundational principles of the Functional Movement Systems.
- Part Two outlines the processes of implementing the Systems as a strategy to raise your effectiveness and efficiency.
- Part Three offers examples from professionals who built successful careers across the fields of health and human performance.
No matter where you work on the continuum of human movement—from medical and wellness professionals to fitness trainers and sports or performance coaches—The Business of Movement will provide the map and compass to navigate the path to personal and professional mastery.
